ABOUT REFINED BY FAILURE
The company was founded on the true story of Lloyd Brown, a successful entrepreneur and business leader who had many inner struggles with self-doubt — but was able to overcome his failures and discover his “why” which allowed him to finally find peace and learn from his mistakes.
THE REFINED BY FAILURE VISION
Our vision is to guide business leaders to become intentional, focused and purposeful, making confident decisions, transforming their business and life.
THE REFINED BY FAILURE MISSION
Our mission is to provide the place for business leaders to connect with other like-minded leaders, that resources them to lead with their value system, that sets boundaries for their organization and builds the foundation for significant growth.
REFINED BY FAILURE VALUES
Giving intentional trust
Intentional trust is to have a personal agreement that we are both going to follow the rules
Vulnerability is a sign of courage. It fosters trust and positive emotion and mental health. Using vulnerability to lead is a strength that enables stronger relationships.
Authenticity is being and sharing your true self with others. Being authentic helps people to know that you are human and builds trust in relationships.
Teaching from experience not theory
We have been refined by failure and teach from our experiences, rather than theory. What we practice is based on what we have learned and believe.
We have learned from our mistakes and don’t judge others for the trials they have gone through. We approach every customer and relationship with a sense of caring and kindness for where they have been and what they have went through.
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Meet the instructor
C. LLOYD BROWN is the cofounder of Smart Chemical Services, L.P. which has been named an INC 5000 fastest growing company for three years in a row. Lloyd currently serves as Vice Chairman. Additionally, Lloyd founded the mentoring practice, Refined by Failure. He serves on the Amarillo Economic Development Corp and is the former Chairman of the Board. Currently, he provides mentoring services to the West Texas A&M Enterprise Center. He is a serial entrepreneur and is an active owner of several other businesses. Lloyd resides in Amarillo, Texas, with his wife Lora and daughter Bailey.
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