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Why Refined by Failure?

We help business leaders rediscover their why, and effectively set boundaries within their organization to enable clarity and decisiveness, and to build a strong culture.

4 Core Rules for Living a Purpose-Driven Life

Refined by Failure helps guide business leaders in transforming their businesses and their lives. This process helps them gain clarity and purpose, allowing them to align their values with their internal WHY, in order to lead with vision and purpose.

RULE #1 

Give Trust, Earn Trust

Steven MR Covey, author of The Speed of Trust, says that trust is the one thing that is common to every individual, relation-ship, team, family, organization, nation, economy, and civilization throughout the world—one thing which, if removed, will destroy the most powerful government, the most successful business, the most thriving economy, the most influential leadership, the greatest friendship, the deepest love.

Like a cornerstone—Rule 1, Give Trust, Earn Trust—gives us a solid foundation upon which to build our relationships.

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RULE #2 

The Safety Rule

Safety is the most primal human need. If we can’t do things safely, and create an expectation of working safely and having safety in our relationships - it is impossible to create trust. To make change or operate in a high level of trust, we have to have safety.


The Golden Rule

The golden rule is about emotional safety. Emotional safety is even more important than physical safety, and is really what cultivates vulnerability. Treat others as you want to be treated.


Profit First

Means You Can Have Fun

The reason a business exists is to make a profit. Profit sustains a business and allows it to grow. It creates success and value for the customers, employees and financial stakeholders. 


“Lloyd has forced me to really think about things deeply as he helps me bring different aspects of the business into focus. He challenges me to go deeper and think of the larger picture, the bigger impact. Why I am doing what I’m doing. I’ve learned to be more intentional in my actions. Every scenario we go over comes back to my ‘why.’”

JohnDavid Terry | COO | 3923 Management

“I’m back to having fun and growing the business, and that wouldn’t have happened without his help. There’s no way I’d be where I am right now—we’d probably still be maintaining instead of growing.”

Coy McKay | Owner | Turkey Creek HDD

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