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NEW RELEASE!
Refining Through Fialure: The Guide

At the end of the day, Lloyd forces you to dig deeper than you ever wanted to dig, and gets you to think about things in a new way just by continuing to ask questions. Anyone who really wants to see their business in a new way would benefit from something like this.

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—Mark Gilbreath, Caprock Building Systems

Breaking Rules and Getting Burned

“This book offers a powerfully authentic and vulnerable illustration of reinvention and discovery that await on the other side of failure. Lloyd’s 10 rules are spot on, and deeply rooted in universal principles. They’re beautifully articulated and serve as a practical guide to transform not just your business, but also your life.”


—Stephen M. R. Covey, New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust

WHAT LEADERS SAY ABOUT REFINED BY FAILURE

​“At the end of the day, Lloyd forces you to dig deeper than you ever wanted to dig, and gets you to think about things in a new way just by continuing to ask questions. Anyone who really wants to see their business in a new way would benefit from something like this.”

Mark Gilbraith | Managing Partner | Caprock Building Systems

 “This is how coaching should be, an ongoing partnership that provides accountability, encouragement, growth—a few meetings and some pointers aren’t going to fix all your problems. The key is continuous improvement."

David Salas | Managing Partner | Altura Engineering & Design

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